Art direction and ideation for Boyds Spring campaign entitled “Blossom”. Boyds is a luxury department store that has been in Center City Philadelphia for over 80 years. Below are a few images from the campaign.
“The Cherry Blossom is a local favorite for Philadelphians and a symbolic announcement of the Spring season around the city. Originally a gift from Japan to Philadelphia in 1926, these works of art represent a time of hope, renewal and good fortune. Join us in celebrating the arrival of Spring 2020, our time to blossom in Philadelphia!”